One of the challenges – and one of the real joys – about publicity is that no two books, and authors, are the same. We offer authors and publishers a range of approaches our experience of working for independent publishers for over a decade demonstrates that we are used to working to a budget! Here are some possible ways we can help:
Full and unabridged
We write the press release, come up with story ideas and angles right across the media – from print and broadcast to online – that will create a buzz about the book. It’s all tailor-made to reach the audience you wish to buy and read your book.
We put out the story, secure press coverage and put together a publicity schedule for you. We can advise on how to approach interviews, give you feedback, and ensure that together we secure the best possible campaign for this book, and build your profile long-term.
Take your book from published to well publicised. A 4-part advisory package in which I teach you how to think like a publicist, pass on plenty of PR secrets and enable you to run your own campaign. This is especially useful for authors who would like better to understand the publicity process and take a fuller part in it, and can complement what your inhouse publicist is doing.
This is a regular contract where we handle your publicity over a 12-month period. This has the advantage that we keep a strategic overview, while focussing on particular projects over the period. This is a very useful solution for independent publishers who don’t have resources in-house, or for authors who may have books with a number of publishers and wish to keep more control of their own publicity.
For free tip sheets on publicity and the planning process, please email us: firstname.lastname@example.org.